Case Study AdTheorent AdTheorent Enriches Predictive Modeling with AlchemyAPI Natural Language Processing (NLP) content analysis helps optimize ad click-through rates and campaign performance “We’re data scientists disguised as a mobile advertising network,” CEO Anthony Iacovone says, describing AdTheorent’s approach to contextual ad placement. AdTheorent was founded to rewrite the broken formula that publishers and advertisers have been l

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