www.persado.com hello@persado.com Why Persado This global technology organization turned to Persado to machine-generate marketing creative, using data, not guesswork, to harness the power of words in their marketing. “We use Persado to create a personalized, emotional connection in every inbox with almost every email we send,” says Lev Peker, the Chief Marketing Officer at Adorama. With Persado, Adorama's team not only maximizes email engagement, acquisition and retention, they also gain data-driven analytics into what words matter and resonate with their key audiences, which other technologies or traditional methods like a/b testing cannot deliver. Adorama Broke Performance and Creative Barriers ACQUISITION IN A HIGHLY COMPETITIVE ENVIRONMENT With big kids like Amazon on the

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