Case Study

Adapting to New Treatment Paradigm Shifts Through Therapy Awareness

Adapting to New Treatment Paradigm Shifts Through Therapy Awareness

Pages 3 Pages

A MedTech firm struggled to expand adoption of a new cardiac implant due to limited outreach to non-interventional cardiologists. IQVIA MedTech launched a pilot with 12 therapy awareness reps (TARs) to educate providers, facilitate in-services, and boost referrals. The program generated $20M in revenue, expanded patient access, and reduced reliance on outdated protocols. Additional TARs were contracted and some hired permanently, proving the scalable value of a lower-cost, specialized outreach team that complements surgical reps.

Join for free to read