Case Study

Adapting to a changing media environment

Adapting to a changing media environment

Pages 4 Pages

Custom publishing house Edge uses Adobe® Digital Publishing Suite to develop its first digital magazine and make its debut in the digital revolution Established in 2003, Edge is a leader in Australian custom publishing. It specializes in media solutions to meet a client’s specific marketing objectives. The publishing house has 54 staff members in two offices with clients including St.George Bank, Austar, and P&O Cruises for which it produces tailored content for publications. As the Australian market increasingly embraces customized content and new content platforms, Edge recognized a need to diversify from print publications to online and digital offerings, including e-newsletters and web content as well as video, microsites, and digital magazines. However, its team of six desig

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