Challenge Digital video recorders (DVRs) – and the ability to fast-forward through commercials – have changed television viewing and advertising forever. Nearly half of U.S. homes use DVRs, with the number closer to 67 percent in households with more than $100,000 in annual income. It’s never been more important for TV advertisers to understand their audiences and how those households interact with their TVs. For one TV advertiser, an onl

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