TiVo CASE STUDY The Customer Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video rec order (DVR). TiVo offers the TiVo service and TiVo DVRs directly to consumers online at www.TiVo.com and through third-party retailers. TiVo also distributes its technology and services through solutions tailored for cable, satellite, and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search, and deliver millions of pieces of broadband, cable, and broadcast content directly to the television – an economical, one-stop-shop for in-home entertainment. As of October 2009, TiVo had 2.76 m

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