Case Study
Activewear
Client Success Stories ActivewearWhy Brands Trust JustPremium • It’s never been harder than today to capture an audience's attention. • JustPremium provides unique combination of creativity, technology and media that makes advertising campaigns more effective. • When brands work with JustPremium, they outperform industry benchmarks across all metrics that matter, incl. viewability, in- view time, CTR and attention.Overview The Case Adidas Originals revived its Adicolor apparel franchise from the 70's — available now in slightly updated fabrics and cuts. Adidas, GroupM, and JustPremium, collaborated to drive awareness amongst young and athletic shoppers for the new product launch. Goals & Objectives • Reach Target audience age: 18 – 34 • GEO: Canada (Toronto, Montreal & Vancouv