Achieving Best-in-Class Loyalty Scores in Multiple Customer Environments
Achieving Best-in-Class Loyalty Scores in Multiple Customer Environments
2 PagesAchieving Best-in-Class Loyalty Scores in Multiple Customer Environments A LISTEN360 CUSTOMER STORY LOCATIONS 300+ INDUSTRY Children’s Services THE CHALLENGE With 300+ locations worldwide, The Little Gym uniquely understands how to please two of the toughest customers: kids and their parents. The company also knows that continued success depends not only on acquiring new customers, but also on retaining loyal, happy ones. “We have always grown and improved, but in terms of customer retention, we were not moving the needle as significantly as we wanted to,” explains Heather Anderson, Director of Marketing for The Little Gym International, Inc. Anderson adds, “We needed a consistent source of data and a clear way to understand the customer experience.” THE SOLUTION The Little Gy
