C A S E S T U D Y May 2020. Upfluence. All rights reserved. t .Achieving 1.9M impressions through 46 Chile Instagram influencers. CASE STUDYwww.upfluence.comhey@upfluence.com Consumer Goods Industry .The Context Increase Social Engagement AliExpress looked to generate social media awareness and engagement with Chile-based followers, as a part of their 9-year anniversary. Drive Online Visits to e-shop AliExpress aimed to promote and drive conversions to the online site Trendyol, through working with beauty and lifestyle influencers sharing coupon codes. .The Challenges aliexpress.com @aliexpress China Fashion and Lifestyle productswww.upfluence.comhey@upfluence.com .Appendix KPIs Explained Engagement/Interactions Engagement figures reflect the ways in which fans and followers int

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