ACE Cash Express Form Improvement Increases Monthly Loan Applications by +1000 With the launch of several new online financial products, ACE Cash Express recently built out their first dedicated eCommerce team led by Everett Meredith, Director of eCommerce for ACE Cash Express and associated brands. “The primary function of our website is processing new applications,” explains Everett. Given that applications are the lifeline of its online business, the team’s initial goal was simple: to improve form conversion rates and increase the number of loan applications being processed through the website. Goal Initially, ACE Cash Express was looking at data from Google Analytics (GA) and VoC metrics, like NPS, to assess how well their website was functioning. Everett said that he could oc

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