1 Dun & Bradstreet Optimizing user flow and driving targeted traffic with Decibel and Adobe Target Dun & Bradstreet helps businesses grow their most valuable relationships by providing data and analytics solutions for managing financial risk, empowering marketing and sales, and protecting supply chains. 168% Uplift “Decibel contributes to an understanding of a/b test performance that goes beyond winning and losing. We are able to get a rich view of user interactions with test variations, often explaining the ‘why’ behind test results, and not just the ‘what’ provided by traditional test measurement methods. And with the flexible, always-on integration with our testing technology, we never have to worry about setup—the data is just there when we need it.” “Decibel gives us a way to

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