Case Study

Accera

Accera

Pages 2 Pages

CUSTOMER O VER VIEW Accera is a privately held, commercial-stage biotechnology company that developed and now markets Axona ® in the US. Axona is a prescription-only medical food intended for the clinical dietary management of the metabolic processes associated with mild-to-moderate Alzheimer’s disease. CHALLENGE Accera initially invested in a generic customer relationship management (CRM) system – but it didn’t take long to prove inadequa

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