abi and joseph revamps online shopping experience with dotdigital Engagement Cloud CHALLENGE At a time where offering personalised experiences and communications can make or break the customer relationship, abi and joseph was limited to sending bulk emails out to its entire database without any marketing automation. There was no welcome email, there was no abandoned cart email, and data had to be manually uploaded into the backend of the Magento ecommerce platform. abi and joseph knew it was time to upgrade from its previous email marketing platform and begin providing its customers with the personalised experience they deserved. Find out more at dotdigital.com Inspiring women to move with confidence is the vision behind the Australian activewear label, abi and joseph. Offeri

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