ABC Red Top Mobile Marketing Case Study Auction Broadcasting Company, parent company to the Atlanta, GA-based ABC Red Top Auto Auction, has nine auction houses across the country. For those who are unfamiliar with auto auctions, their primary business is to act as a broker to both independent dealers and franchises within a given area, helping sellers move inventory quickly, and connecting that inventory with other dealers looking to buy. All interested buyers come to a closed auction to view the latest vehicles up for sale. Jackie Calvert, Marketing Director for ABC Red Top-Atlanta, spoke with EZ Texting about their SMS campaigns. Objective: ABC Red Top’s Georgia o?ce hosts two sales per week, the largest being their dealer-only auction. Because there are other competing auto auctions in

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