SL Green Realty Mobile Marketing Case Study SL Green Realty Corp. is a self-administered and self-managed real estate investment trust, or REIT , that predominantly acquires, owns, repositions and manages Manhattan o?ce properties. The Company is the only publicly held REIT that specializes in this niche. As of June 30, 2008, the Company owned 30 New York City o?ce properties totaling approximately 23,719,200 square feet, making it New York's largest o?ce landlord. Objective: SL Green relies on brokers to ?ll their o?ces spaces. New York City brokers are inundated with email ?yers about available properties, so much so that their email inboxes are ?ooded daily. And because brokers are always out and about, they tend to hit Delete the second they see most eFlyers hit their Blackberries. Me

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