Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit PROBLEM Before MSCPA created its online community, The Hub, members had little chance to interact, outside of events, committee meetings, and emails between known colleagues and friends. SOLUTION MSCPA heard other state societies had success with online communities. It decided to partner with Higher Logic to build its own community where members could connect with one another in a secure location. BENEFITS MSCPA’s private community jumpstarted organic engagement among members. Members now connect and start conversations in discussion forums and enjoy weekly e-newsletters from the community. Advertising through the community and e-newlsetters has increased annual revenue by up to $14,000. CASE STUDY: The Massa

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