Case Study
AAA National Helps Independent Clubs and Emergency Road Service Provide Better Service with Alteryx
Case Study AAA National Helps Independent Clubs and Emergency Road Service Provide Better Service with Alteryx CHALLENGE AAA National wanted to better support its member clubs in selling additional products to existing members, finding new members in each of their territories, and ensuring that brick-and-mortar office locations were optimally located based on club member demographics and drive-times. SOLUTION With built-in spatial analysis in Alteryx Analytics, AAA was able to create easy-to-understand drive-time maps within reports that help member clubs better understand their membership base as well as improve staffing and response times for the organization’s well-known emergency roadside service. RESULTS • Deeper Insights: Enabled a better understanding of club mem