A world renowned Canadian zoo, and a leader in endangered species protection, has been having remarkable success using iWave’s Prospect Research Online (PRO). The zoo is a research leader, and one of the few zoos to have their own medical hospital. Their top fundraising priority is supporting a new state-of-the-art research laboratory. This new facility will be one of the best in the zoo industry. As a flourishing and world-renowned facility, the zoo had a need for a new fundraising strategy that would help them increase their major gift donations. Three years ago, the Campaign Director at the zoo, and his development team, implemented a new strategy that included researching potential donors to get to know them and how much they might be able to donate, prior to

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