A winning formula L ’Oréal and the Melbourne Grand Prix As one of the sponsors of the Melbourne Grand Prix, L’Oréal was looking to raise its profile around this prestigious event and drive traffic to its own L’Oréal MenExpert site. The target audience was men over 30, an ideal fit with the bbc.com Asia-Pacific audience whose average age is 40. A banner campaign was booked to run on the News and Sports pages of bbc.com around the time of the

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