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A United Front: How the World’s Largest Airline is Getting to Know its Customers

A United Front: How the World’s Largest Airline is Getting to Know its Customers

Acxiom
Pages 4 Pages

In the airline industry, it’s not always sunny and 72. Inclement weather and other unforeseen events are a daily part of business at any airline. But for the world’s largest, it’s about how you respond that matters most. Every day, there are countless opportunities to change the customer experience. And at United Airlines, a CRM initiative to do just that has customers — and employees — talking. “We are making changes that our customers no

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