Case Study

A Texas-sized Digital Transformation

A Texas-sized Digital Transformation

Pages 2 Pages

646.833.3430 www.silverlinecrm.com 860 Broadway, Fifth Floor New York, NY 10003 Stonebriar Commercial Finance is a privately held company that provides financing solutions to a wide variety of industries throughout the entire credit spectrum. As a rapidly growing Asset Management start-up, Stonebriar has faced incumbent competition from much larger firms in their ecosystem, all of which use outdated technology to originate deals from $5M to more than $50M. Stonebriar had limited executive insight into their pipeline as well as the new lead qualification and loan origination opportunities for five major business platforms (General Equipment, Rail Leasing, Aviation, Sponsor Finance & Real Estate). Their processes were highly manual, requiring keying new opportunities into disparate s

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