A reputable, mid-tier university recognized the value of leveraging their alumni, current students and current students’ parents/guardians to drive ne
A reputable, mid-tier university recognized the value of leveraging their alumni, current students and current students’ parents/guardians to drive ne
1 PagesCHALLENGES Knowing that students who take a campus tour were already 5xs more likely to enroll at the university, they needed to drive their advocates to refer students who were beginning their university application and selection process and ready to take the next step. 1. The university was behind in freshman enrollment that year by nearly 500 students. 2. They did not know the most utilized touchpoints used by their students to apply, no
