Case Study

A Remedy for IVR Growing Pains

A Remedy for IVR Growing Pains

Pages 2 Pages

A Remedy for IVR Growing Pains SUCCESS STORY How does big pharma deal with the exacting demands of a highly regulated industry? Ask John DiBrango, Channel Management and Governance Director for AstraZeneca Pharmaceuticals. His challenge: streamline the company’s IVR systems and present a consistent, company-centric voice to the customer. Pharmaceutical companies are subject to intense government regulation, resulting in a high volume of freque

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