THE CHALLENGE: GAINING SUPPORT FOR POTENTIALLY CONTENTIOUS PROPOSALS A mid-sized mutual fund complex was facing a challenging proxy campaign comprised of 33 Money Market funds, 98 CUSIPS and 3.8 million positions, including 381,000 e-deliveries. Proposals included trustee election as well as three amendments to the Declaration of Trust, in response to changes in SEC regulations. Two of these proposals were viewed as more contentious and in the past tended to receive negative recommendations, so they needed a smart approach. Broadridge made recommendations regarding content and language in the proxy statements — engaging voters in ways that increased understanding and comfort with the overall intent of the proposals. A strategic, targeted approach to communications ensured that

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