A New Level of Audience and Cross-Device Understanding CASE STUDY: Atlas, ZenithOptimedia and Banque Populaire The Client: Group BPCE is France’s second largest bank. Through its subsidiaries, the company serves more than 40 million customers nationwide. The Campaigns: Working in conjunction with the Publicis-owned agency ZenithOptimedia, BPCE’s Banque Populaire has run several campaigns with Atlas, including “eXperience,” (making people meet

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