Case Study

A Motor Oil Brand Drives Promotions To Commuters Via Mobile Ads

A Motor Oil Brand Drives Promotions To Commuters Via Mobile Ads

Pages 1 Pages

OBJECTIVE Opera Media partnered with Placecast to run a location- based mobile ad campaign for a large national motor oil brand, to drive sales at gas stations that distributed that brand oil nationwide. TARGETING Placecast set up geofences around these gas stations all across the U.S. Geofences were set at a 5-10 mile radius. USER EXPERIENCE As consumers were located within these geofences, they were delivered a 320x50 in-app mobile banner p

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