OBJECTIVE Potbelly was looking to promote its new flatbread sandwiches (‘Flats’) to consumers around its store locations during lunch hours. TARGETING Placecast set up 5 mile geofences around Potbelly locations Illinois, Texas, D.C., Virginia, Maryland, and Indiana. USER EXPERIENCE As consumers were located within these geofences, they were delivered a 320x50 in-app mobile banner promoting the new ‘Flats’. The banners also displayed the dis

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