A MODEL OF DUE DILIGENCE THE AQUARIUM AT PORT CANAVERAL: A BREVARD ZOO PROJECT Opportunity Keith Winsten, Zoo Director at Florida’s Brevard Zoo, contacted Zoo Advisors based on a long-standing relationship to discuss a new facility concept: The Aquarium at Port Canaveral. The concept was for a new aquarium to be built as a sister attraction to the Zoo, and to be located approximately 30 minutes away on the Space Coast. Keith shared an internally cre- ated pro forma model, and asked Zoo Advisors to confirm the accuracy and completeness of these attendance projections, as nearly all revenue functions are directly correlated to attendance levels for a facility to sustain and thrive. Solution Zoo Advisors recommended that Brevard Zoo conduct an in-depth attendance feasibility study to c

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