A Major CPG Brand Uses Summer Heat To Drive Ice Cream Lovers To Target Stores, With A Promotional Offer
A Major CPG Brand Uses Summer Heat To Drive Ice Cream Lovers To Target Stores, With A Promotional Offer
1 PagesOBJECTIVE A major CPG company wanted to increase awareness for its ice cream brands and drive foot traffic to Target store locations, encouraging consumers to purchase ice cream with a special ‘buy 3 get 1’ free deal. TARGETING Placecast created 5 mile geofences around Target store locations nationwide. Using weather targeting, the campaign was set to only run at Target store locations where the forecast predicted sunny weather and tempera
