A Loyalty Program Gets Personal With 80 Million Members
A Loyalty Program Gets Personal With 80 Million Members
1 PagesA Loyalty Program Gets Personal with 80 Million Members About • Intercontinental Hotels Group (IHG) paved the way with a loyalty program that has become the world’s largest, with over 80 million members worldwide. • By 2013, IHG noticed that its loyalty program was not performing as well as it once had. Challenge • Revitalize the loyalty marketing program to reduce costs and raise revenues. • Redesign the promotional architecture to sepa
