A CRM Program That Grows Along With Babies
A CRM Program That Grows Along With Babies
1 PagesA CRM Program that Grows Along with Babies About • A leading U.S. baby-care brand made a significant IT investment in a marketing data warehouse and in marketing automation and analytics in 2010. • OgilvyOne was appointed CRM agency of record in 2011. Challenge • Research showed a big increase in the brand’s lifetime value when its products were a mom’s first purchase in the category. • Clearly, the brand needed to engage moms as early as
