IT'S AN AGE-OLD PROBLEMFOR BROKERAGES:How do you get agents to use the wonderful products and services that youoffer? Many times, the technology is complicated, or the agents don’t want toinvest the time into learning a new program. However, much of the time it’s due to a lack of management support, few training opportunities and a dearth of incentives for sales associates to commit to your brokerage tech platform.After struggling with agent engagement with their tech products, The KeyesCompany decided to go a new direction and found success with Inside RealEstate’s kvCORE product. “With the lead landscape changing, we neededto take control of our destiny and control it ourselves away from the majorportals,” says CEO Mike Pappas. “To do that, we needed a smart CRM (customer relationship ma

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