A Health Insurance Company Bene?ts from Flatworld Solutions' CATI Services - A Success Story The Customer Flatworld Solutions carried out a pilot project that involved interviewing 2000 clients of its customer - an established health insurance provider in the State of North Carolina - and 4000 clients of its customer's competitors. The respondents were interviewed to understand their preference for "referral management" with regard to a particular health insurance plan. The survey methodology used by Flatworld was that of a Blind Phone Survey. Some of the challenges that Flatworld came across during the exercise were: The customer's o?erings had to be positioned amidst several other products and services existing in the market. 5 di?erent quotas in di?erent segments, across the 2000 survey

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