Executive Summary Sports organizations are creating more digital content than ever before, coming in the form of video, images, audio, and text. And while this content is extremely valuable for teams and leagues, they typically don’t have a modern way to organize their current archives without months’ to years’ worth of work. Introducing artificial intelligence (AI) into their asset management practice drastically changes how they can use their content. By automating the tagging of content with accurate metadata, a task that would take too long to do manually, they unlock their archive to make it easy to search and surface media for marketing campaigns, monetization opportunities, and year-round fan engagement. HOW AI CAN HELP SPORTS ORGANIZA TIONS MANAGE & MAXIMIZE THEIR

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