Case Study
A Global Telecom Operator Increased Customer Retention Rate by 3% With R Systems Analytics
A Global Telecom Operator Increased Customer Retention Rate by 3% With R Systems Analytics R SYSTEMS ANALYTICS CASE STUDY ADVANCED ANALYTICS www.rsystems.comThe client is a leading global telecom operator which provides a wide range of communication products including phone, cable TV and internet services. It serves a sizable percentage of households and businesses across the United States. Operating through a network of contact centers spread across the globe, the client provides best-in-class customer service. Client Overview Problem Statement To improve customer retention rate Bring down the constantly growing rate of customer churn despite numerous retrospective analyses Analyses in practice were not substantial enough to supp