Driving Change A giant consumer goods company revamps how it gets products to the store. A very large consumer products goods company (CPG) had a problem that was core to integrating its different product lines—a common problem in the industry. While the nature of the business around each product line is similar, they grew up as separate entities—essentially separate businesses—each with its own independent infrastructure. Each business would pick up its raw food materials, ship them to factories where finished packaged food goods were produced, ship those to warehouses and distribution centers, and ultimately deliver them to stores. Unfortunately, each business had its own transportation network, so even though their trucks were often visiting the same locations, those trucks were often u

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