Case Study
A distinctive look for a distinctive sound
A distinctive look for a distinctive sound. - Logic PD OBRIEN MUSICAL INSTRUMENTS // Guitar Amplifiers Tim O’Brien came to Logic PD with a patented design for the world’s first continuously variable gain amp. Our challenge was to create a visual design that arouses the senses before the first note is played. Our product design team plugged into the rich stylistic history of electric guitars and amplifiers, and created a unique design that communicates the exclusivity and status associated with this high price point product. The result attracted high-visibility media attention and yielded orders well ahead of projection.