A Chimney Sweep Software Success Story Before Smart Service Bill Hussel founded the Wisconsin-based Chimney Doctors in 1981 with two employees. His goal was to be the most high tech, professional chimney company in the business. The company grew rapidly and now boasts a fighting weight of 30 full time employees. Their territory now extends across state lines. Along with this rapid growth came some new challenges. Principally, Bill needed a better way to analyze the return on investment of his marketing dollars. Chimney Doctors was heavily invested in yellow pages advertising (to the tune of $120,000 a year) without any way of measuring the effectiveness of theexpenditure. In addition, office staff managed scheduling using information stored in bulky, obtuse, three-ring binders. With such a

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