Case Study
A 60 Second Process Change Decreases Transaction Times By Over 60 Minutes
A 60 SECOND PROCESS CHANGE DECREASES TRANSACTION TIMES BY OVER 60 MINUTES AN ID DRIVE CASE STUDYWhen it comes to buying (and selling) a car, both consumers and dealers want to save time. According to a Cox Automo- tive study, less than 1% of consumers like the sales process as it is today, and most expect the entire experience to be plagued with “hassles” (a DrivingSales.com study found this is the expectation of 99 out of 100 car shoppers). An equally compelling argument for dealers to reassess their sales process is the fact that over 66% of consumers in that same survey say that they would buy a vehicle more often if it just wasn’t so difficult. And it is not just survey results propelling the auto industry to change: dealers have long suffered in-store processes that are rife with