Case Study
Benny Boyd Auto Group ID DRIVE
BENNY BOYD AUTO GROUP ID DRIVE CASE STUDYCars Stolen Using Fake IDs Benny Boyd Auto Group spans nine stores across West Tex- as: from Benny Boyd Lubbock to Lamesa Dodge. A successful, growing dealer group, they average 650-700 new and used cars sold a month (with about 200-250 generated through the Internet department), and employ 350-400 people. Mark Gib- son, who wears several hats for the dealerships (ECommerce & Internet Director and Compliance Officer), is a 27-year veteran. He reports that their dealerships have felt the nightmare of the growing, scary problem of ID fraud first-hand. Super Smart Scam Because their dealerships are mostly in rural areas, they do a lot of long-distance car sales: about 30 a month. Three months before installing ID Drive scanners they were hit wi