Case Study

Benny Boyd Auto Group ID DRIVE

Benny Boyd Auto Group ID DRIVE

Pages 13 Pages

BENNY BOYD AUTO GROUP ID DRIVE CASE STUDYCars Stolen Using Fake IDs Benny Boyd Auto Group spans nine stores across West Tex- as: from Benny Boyd Lubbock to Lamesa Dodge. A successful, growing dealer group, they average 650-700 new and used cars sold a month (with about 200-250 generated through the Internet department), and employ 350-400 people. Mark Gib- son, who wears several hats for the dealerships (ECommerce & Internet Director and Compliance Officer), is a 27-year veteran. He reports that their dealerships have felt the nightmare of the growing, scary problem of ID fraud first-hand. Super Smart Scam Because their dealerships are mostly in rural areas, they do a lot of long-distance car sales: about 30 a month. Three months before installing ID Drive scanners they were hit wi

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