96% of JetBlue Scholars students are committed to staying at JetBlue as a result of the programme JetBlue Airways, one of the leading carriers in the United States, recognised the inflating cost of higher education and wanted to be part of the solution, so they created an educational assistance program called JetBlue Scholars to empower their crew members to earn a college degree at a fraction of the cost. The Challenge After enrolment, the students needed to be self-directed in their educational pursuit and the administrators needed the resources necessary to ensure their success. JetBlue Scholars is the first educational assistance program of its kind, and it needed a 'first of its kind' technology solution to match. For the JetBlue Scholars programme to be possible, JetBlue identified t

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