Case Study

8,48% push open rate and 293% conversion rate uplift with optimizing push notification timing strategy

8,48% push open rate and 293% conversion rate uplift with optimizing push notification timing strategy

Pages 3 Pages

Case Study 8,48% pus h open r at e and 293% c onver s i on r at e upl i f t wi t h opt i mi z i ng pus h not i fic at i on t i mi ng s t r at egyAbout 4f un. t v 4f un. t v i s t he bi gges t mus i c c hannel i n Pol and, pr ovi di ng Mus i c Ent er t ai nment s hows f or t he yout h. As par t of 4f un Medi a, 4f un. t v pr oduc es and ai r s mus i c - r el at ed game and r eal i t y s hows , l i ve c over age of mus i c c ul t ur al event s and c el ebr i t y i nt er vi ews as wel l as mus i c vi deos . The s ec ond s c r een app 4f un APP al l ows mus i c f ans t o be on TV, be f r i ends wi t h pr es ent er s , s oc i al i z e wi t h peopl e, wat c h t v pr oduc t i on f r om bac ks t age, ac t i ng as a s t r ong new mar ket i ng t ool f or t he br and. Chal l enge Hol i days a

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