Better Data Hygiene Saves Money, Drives Sample Program Performance
Better Data Hygiene Saves Money, Drives Sample Program Performance
4 PagesA HARTE HANKS CASE STUDY Better Data Hygiene Saves Money, Drives Sample Program PerformanceThe background A consumer packaged goods brand in the skincare industry was losing money and opportunities because of incorrect or bad mailing addresses stored in their data files. The lack of database updates and address corrections resulted in excess cost and lost opportunity in the fulfillment of their high-volume sample programs. Up to 10% o
