1.63x Increased Engagement: How an Enterprise Tech Firm Leveraged 2X’s Marketing Operations Capabilities

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Brightcove leveraged 2X's marketing operations to enhance engagement by 1.63x, overcoming challenges like limited campaign planning capacity, poor ad targeting due to underused MarTech, and a shortage of MOps talent. By dedicating six MOps professionals, 2X helped implement personalized campaigns, reducing costs and bounce rates while increasing engagement and saving significant time on list matching. Their targeted personalization strategy earned them the 2022 6sense Breakthrough Award in the Efficiency Expert Category.

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1.63x Increased Engagement: How an Enterprise Tech Firm Leveraged 2X’s Marketing Operations Capabilities

1.63x Increased Engagement: How an Enterprise Tech Firm Leveraged 2X’s Marketing Operations Capabilities

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