CASE STUDY C LIENT S ECTOR A/B Testing As a leading furniture and bedding company in the United States, Ashley Furniture generates a high volume of visitors to its online store, AshleyFurnitureHomeStore.com. For this reason, optimizing its purchase process was a key step in improving conversion rates for new visitors. How to eliminate frustration during the purchase process to ensure hassle-free checkout conversions? Reduce the amount of time spent in the purchase funnel and lead the user to a faster and more effective conversion. CONTEXT KEY FIGURES ISSUE OBJECTIVE 30 mins implementation time +15% of conversions Bounce rate reduced by 4% Ashley Furniture +15% conversions by removing a step in the purchase funnel E-commerceA/B TASTY Spice up your conversions AB Tasty is an al

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