case study 1-800Accountant converts 1 in 10 webinar attendees to paying customers SITUATION Cost effective way to reach thousands of small businesses 1-800Accountant looked to disrupt the traditional small business accounting world by providing a cost-effective subscription offering with a full-service virtual accountant, alleviating the pain of working with an expensive firm. With thousands of small businesses in the country, 1-800Accountant

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