1-800-FLOWERS.COM - Assuring improvements in business continuity with Fax on Demand
1-800-FLOWERS.COM - Assuring improvements in business continuity with Fax on Demand
2 PagesChallenge: To implement the next stage of a strategy for faxed order communications to accommodate key seasonal spikes in demand while avoiding unnecessary capacity expenditures 1-800-FLOWERS.COM, established in 1976, is a web and telephone-based floral retailer that has 100 brick and mortar locations in the United States. For years, 1-800-FLOWERS.COM relied on labor-intensive processes for order communication to the appropriate partner (i.e. florist, gourmet bakery) as well as confirmations to the customers. However, this was a highly inefficient process. Each page took up to a minute to transfer, and during big holidays there simply wasn’t enough time, fax machines or phone lines. Lags in order distribution resulted in delayed deliveries and a challenge to customer satisfac
