Case Study
1-800-FLOWERS.COM Advances Multi-Brand Strategy with Unified E-Commerce Platform
1-800-FLOWERS.COM Advances Multi-Brand Strategy with Unified E-Commerce Platform “The performance of the new platform was tremendous for our food brands during the holiday season. Some business metrics exceeded all previous metrics in our company's history. We couldn't be more excited about the future.” Steve Bozzo, CIO and Senior VP , 1-800-FLOWERS.COM Abstract 1-800-FLOWERS.COM has 14 brands that have their own individual markets supp