W W W . Y O T T A A . C O M Customer Case Study Challenge 1-800 CONTACTS has always been focused on providing the very best experience for its customers. The company started as a call center operation with agents that would answer phones and provide customers with a great experience. Once the company moved online, it struggled to provide that same level of customer experience on its website and other digital devices. One of the unique things about 1-800 CONTACTS is that its customers can only buy the products their doctors have prescribed for them. As a result, shoppers want to be able to order their contact lenses online simply, easily, and quickly. With the understanding that fast website performance was key to delivering great online customer experiences, 1-800 CONTACTS sought a new web

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