Product marketing is a strategic process focused on promoting and selling a product by bridging product development with customer needs and market awareness. It differs from general marketing, which promotes the company broadly, and from product management, which focuses on the product’s engineering and development, because product marketing prioritizes customer success and market positioning. It defines target audiences, determines pricing and messaging, and aligns teams across product, sales, marketing, and support to create effective go-to-market strategies. Effective product marketing helps validate product-market fit, craft unique launch plans, set measurable goals, and optimize the product throughout its life cycle, ensuring that products reach and resonate with the right customers w

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